North Port Florida Web Design
If you live in the North Port, Florida area, you know that the economic downturn has had a very powerful impact on our community. As a community that thrived on new home construction and a strong real estate market in the first half of this decade, residents and business owners alike have seen a significant downturn over the last three years. It is very possible that this is the worst stretch of economic struggle this community has seen in its 50 years of existence.
As a longtime resident of North Port and a local business owner, I understand the struggles in the marketplace. Every day I meet with business owners in the North Port, Venice, Port Charlotte areas. As the owner of a website development service, my job is to help small business owners increase market share with an effective web presence.
In the 25+ years I’ve spent in the marketing field, I’ve learned that maintaining or increasing advertising budget levels during economic downturns is necessary in terms of protecting market position.
- Companies that fail to maintain market share during an economic downturn will see current and future sales jeopardized. Maintaining that market share costs much less than rebuilding it later on.
- During an economic downturn you must maintain a strong advertising presence. If your competitors cut their budget, you will automatically increase your market share.
- Advertising through both boom and down times sustains your brand recognition.
When times are good, you should advertise; when times are bad, you MUST advertise. Advertising in an economic downturn should be regarded not as a drain on profits, but as a contributor to profits and insurance for the future.
In this day and age, an effective website is more important than ever. I’m not talking about the static, never changing web technology of the past. I’m talking about a dynamic website that you can control and update without having to own any special software or without any tech savvy knowledge. If you can type a letter, you can update your website.
The internet is changing every day. More people are looking for local businesses via the internet than the yellow pages. A website is no longer a value-added marketing tool, it should be the centerpiece of your entire marketing campaign – because it works 24 hours-a-day, 7 days-a-week, unlike all of your other marketing tools.
In 15 years of developing websites for companies worldwide, we have continued to stay current with industry trends. This is a major advantage to our customers, because they get the latest technology available.
It’s time to bring your marketing systems and your website into the 21st century, or suffer the consequences of being surpassed by your competition.
Integrity Technology Group develops websites for clients worldwide from its base in North Port, Florida. We can be reached in the local area at 941-876-0198 or nationwide via toll-free 1-800-621-4299. Visit us on the web at www.integritytechgroup.com.
John Delaney
President/CEO
Integrity Technology Group LLC
Rich Content is King!
I’ve always made it a point to stay up on what’s happening in my industry, so when I read the uninformed writings of other local web developers, it just annoys me.
Web development firms locally, regionally and nationally are so stuck in the past that the statistics on their websites would lead you to believe that we are still stuck in the 20th Century. The problem with that is that we are about to begin the tenth year of the 21st Century – and they still DON’T GET IT!
Here are some facts:
In August 2008, broadband penetration among active Internet users in US homes grew by 0.78 percentage points to 91.54%, up from 90.76% in July. Dial-up users connecting at 56Kbps or less now make up 8.46% of active Internet users, down 0.78 percentage points from 9.24% in July 2008
As of August 2008, 96.81% of US workers connected to the Internet with broadband, up 0.3 percentage points from the 96.51% share in July. At work, 3.19% connect at 56Kbps or less.
One local developer even goes to the extent of stating the following: “Flash and heavy graphic use has no place on a business website.”
I’m certain the aforementioned quote was based on antiquated data about web site usage and bandwidth connection facts. That’s what happens when you don’t stay abreast of the industry in which you work.
Based on recent broadband access facts and web usage statistics, audio and video are becoming commonplace online. And as they are, businesses are racing to deliver rich content to a global audience. From 2003 until 2007, the combined commercial market value for dynamic Web content — including streaming video and audio, grew from $184 million to $841 million. In a recent survey, online advertising research company DoubleClick found that visitors to Websites click on video ads about five times as often as they do on static pictures or graphics. In fact, most users have come to expect streaming video and live audio on corporate sites. More than 60% of consumers say they now view video online.
Eye-catching content helps turn pedestrian Websites into compelling destinations for all ages of visitors. So, are you prepared to be left in the 20th Century because your website continues to deliver stale, static content?
Integrity Technology Group has partnered with Maxcast to give clients access to the finest web-based video delivery system in existence – Move Networks.
Move Networks’ technology brings the video-viewing experience online with clear differences from other streaming providers. Experience unparalleled quality in online video. Move Networks delivers high-fidelity video with a near-instant start and no buffering. Move Networks major clients – ABC Television; The Discovery Channel; FOX TV; The CW; Televisa; ESPN 360; and more – have chosen to stream their most popular shows online using the Move Networks publishing system. The technology benefits, economic benefits, and quality benefits to a broadcaster make the choice clear; Move Networks puts online video in the best possible light.
Integrity Technology Group is pleased to be able to offer this outstanding service through our affiliation with Move Networks.
It’s time for you to step into the 21st Century by taking advantage of this powerful technology. We are ready, willing, and able to help you achieve a level of success your current web presence has never been able to reach.
